Daily Archives: November 22, 2011

Jason Alpert, the 20-year-old editor UC Davis’s California Aggie, tells me that 30 or more news organizations have contacted the paper for permission to use its protest photos. “We let them use them as long as they cite California Aggie and the photographer,” he says. “We don’t ask for money.” But many media giants — including Forbes, Fox News, and ABC’s “Good Morning America” — have used images without crediting the college paper. “It’s frustrating,” says Alpert. “It’s poor journalism.” He adds that the smaller, local news outlets have been crediting the paper for its photos. Aggie staffers, who normally work three or four hours a day on the paper, have been staying on the job for up to seven hours a day to cover the campus protests, says Alpert.

I saw this sign for the first time last summer while driving through Skokie, Ill. The Wi-Fi Building, you can tell, has been around long before the introduction of Wi-Fi. What’s the story here? I wondered.

A few phone calls and Google searches revealed the structure is named for owners Yitzy Weiss (“Wi”) and Rabbi Tzvi Feiner (“Fi”), and the whole building is kosher and Orthodox.

“We bought it in 2005,” Feiner told me over the phone. “[Wi-Fi] wasn’t a common word at the time.”

(The complex was formerly known as the US Robotics Building, and, according to news stories, was the original manufacturing site for the Palm Pilot, and one of the first modems.)

Chicago Jewish News reported a few years ago:

The building is home to some 25 companies-all owned by Orthodox Jews. While professionals are conducting business in one room, in another, a lecture on a Jewish subject, a synagogue service or a class might be going on. There’s even a deli-kosher, of course.

I recently toured the building, and had lunch at Srulie’s Essen Delicatessen on the first floor. I was tempted to try the Jewcy Burger (“Your mouth will be watering”), but went for the Shnitzel Pastrami, which was topped with “our special Russian dressing.” It was worth the $10.99.

The Washington Post Guild claims the paper “has pushed out – or is trying to push out – at least thirteen people through layoffs, coerced buyouts or outright dismissal on dubious charges.
What’s more troubling is that more than half of those employees are African-Americans or Latinos.”

The script goes like this: an employee is summoned to a meeting where she hears that “the bar has been raised.” She is told her work does not meet this supposed new standard. She is handed an envelope with a buyout offer and given a deadline to surrender her job or face disciplinary action because of her allegedly poor performance. She is reminded that disciplinary action progresses from warnings to suspensions and termination.

I invited executive editor Marcus Brauchli to respond. He sent my email to Post spokeswoman Kris Coratti and she wrote back: “Our commitment to diversity extends from hiring to promotion and retention. We do not discuss personnel issues.”

California Aggie staffers, who have been working hard on their UC Davis protest coverage the past few days, would like “Good Morning America,” “The O’Reilly Factor” and others to put credit lines on their photos.

Follow @nprresearch on Twitter and you’ll get an endless stream of “fun facts” about NPR listeners. The most recently posted tidbit: “NPR News listeners were 94% more likely to have signed a petition in the past 12 mos.” Here’s what else the radio network knows:

* 15% of its listeners view their cell phone as an extension of their personality.
* They are 20% more likely than the average adult to buy Godiva chocolate.
* Nearly 4 in 5 prefer classic and timeless fashion rather than trendy fashion.
* They are 73% more likely than the average adult to view radio as the most trusted medium.
* They are 20% more likely than U.S. adults to pay more for eco-friendly products.
* They are 27% more likely than the average adult to own a bread-making machine.
* A third of of them give to religious organizations.
* They’re 108% more likely than the average adult to go to live theater.
* They’re 42% more likely to drive a car with manual transmission.

I asked NPR “research nerd” Lori Kaplan what the network does with these stats.

How does NPR use this information? I’ll describe the literal distribution and then the potential uses.


We send hard copies (sorry trees) of a 300 page book of facts regarding demographics, values, attitudes, beliefs, political & community involvement, media usage, leisure activities, travel, technology, consumer spending, and business-to-business data to the NPR corporate team. We send a link to an electronic version to the data to all NPR employees and send the same data to all public radio stations on our extranet site.

Expectations for Use

1. The primary purpose of these data is ……..corporate sponsorship/underwriting sales. We provide the data to stations in order to give them the tools to do the same. Clearly the info we post on the twitter feed is typically not the dry financial sector, automobile, movie viewing habits… but it’s all from the same source. We help our corporate sponsorship team by pulling out the most interesting stories for prospects. Read More