The NCAA has asked US Patent and Trademark Office to stop the Boston Globe from trademarking “Munch Madness,” which is the paper’s annual “tournament of restaurants.” The college basketball folks fear that people might confuse the Globe’s promotion with their “March Madness” tournament.
I asked Globe editor Marty Baron for his reaction. He emailed:
We have a hard time imagining any confusion. It’s not as if folks are going to confuse foul and fowl, free throw and free-range, or MVP and EVOO.