Salt Lake City Weekly was the first to write about the Deseret News’ hyphenated hed trailing off the page, which the alt-paper claims “points to an appalling inattention to detail.” How did it happen? Page design manager Heidi Perry returned my call over the weekend and left this voice-message:
You called to ask to me about the headline and how that happened. Quite sad. The person who did it felt horrible. They said “Prop 8″ and they added a period at like 11 o’clock after Prop and it forced everything to the next line and they were on deadline and didn’t notice that it hyphenated everything, so then they lost the last word and it made the headline bigger. Usually when you add a period or something and you see that, you just make the headline smaller. He did it quickly on deadline …it happened late at night, [and they were] shorthanded.
I called Perry back and was told an overworked “duty editor” was responsible for the headline flub.