Gawker’s big week

Gawker Media chief Nick Denton sent this memo to this staff at 1:51 p.m. ET today:

Despite the holiday party and subsequent hangover, we brought in 7.8m people last week.

Nick Denton

That’s the highest in the last year — and the highest sustained audience ever. Earlier spikes were to do with extraordinary one-off stories like the iPhone 4 prototype.

Gawker and Jezebel gave the overall numbers a particular lift. Gawker — though in between site leads — came neck and neck with Gizmodo with 2m people in the last week. Jezebel’s Obamacare story hit the front of Reddit and gave it 1.1m, second only to the Duke fuck thesis.

Graph #1

Graph #2