Print newspapers dead in 5 years? BS!

Most print newspapers will be gone in five years, predicts Jeffrey I. Cole, director of USC Annenberg’s Center for the Digital Future.

“Wanna bet?” writes John Robinson.

Here’s what Cole says:

We believe that the only print newspapers that will survive will be at the extremes of the medium – the largest and the smallest It’s likely that only four major daily newspapers will continue in print form: The New York Times, USA Today, the Washington Post, and the Wall Street Journal. At the other extreme, local weekly newspapers may still survive.

(Jack Shafer said pretty much the same thing in 2006.)

Former Greensboro News & Record editor Robinson points out that most newspapers are still profitable, “and many have margins in the double digits.” He adds

Baby boomers are the core audience for newspapers, and even though their readership is declining, it is still strong enough to support most newspapers for well past 2017. I’d say another 10 years, at least.

* Is America at a Digital Turning Point? (USC Annenberg)
* The Vanishing Newspaper Updated (
* Earlier: In a way, Romenesko has become a newspaper obituary writer (NPR)



1 comment
  1. Bush Bernard said:

    Newspapers will die much like AM radio did after the introduction of FM.