Ad Age *did not* name Rihanna’s Armani ad year’s sexiest

Rihanna for Armani

Advertising Age editors were surprised to read in the Daily Mail and elsewhere that they did a sexiest-ad poll and Rihanna’s work for Armani came up the winner.

“After seeing the attention the sexiest-ad survey got, we kind of wish we’d done one.”

The Daily Mail tells Ad Age that it heard about the poll via a press release from TNI Press Ltd. that said “the 23-year-old singer’s daring display was hailed the best of the year in a poll of advertising industry chiefs carried out by U.S. magazine Advertising Age.”

Ad Age’s Nat Ives writes: “We called and wrote TNI but haven’t heard back.”

* Did Ad Age name Rihanna’s Armani ad the sexiest of the year?



1 comment
  1. It looks like Rihanna, through the publicity company TNI Press, just pulled off the same stunt that legendary press agent Henry Rogers did for Rita Hayworth back in the 1930s. Give a starlet a fake award and then publicize it. Got Hayworth a spread in Look magazine….