“I cannot believe that I have a Twitter account,” writes Pueblo Chieftain managing editor Steve Henson. “If we want to communicate with young people, you have to get with it. … Once or twice a day, I tweet, peep, cackle or whatever it’s called a promo of what will be in the following day’s newspaper.”
It gets worse, as the editor shares his practice tweets with readers.
Tim McGuire, a professor and former newspaper editor who is in his 60s, tweets his reaction:
Do not know Mr. Henson but he embarrasses journalists when he writes drivel about Twitter like this.
* I feel like a twit while tweeting
UPDATE: Late Tuesday afternoon I asked Henson if he wanted to comment on reaction to his column. He emailed:
I like doing Twitter and I see the value of it. The point I was trying to make is that I don’t think I have a lot going on personally that people would find interesting …
Here are some reactions posted on my Facebook wall:
It’s like Andy Rooney came back from the grave and slapped together a column about social media! OK, not quite. A much better thing to do would be for him to write a column about how he has a Twitter feed and encourage people to tweet him about how he should use his Twitter feed, or what they want to hear from him. It really can be a pretty effective tool to talk to your readers. Instead, he comes across as a crotchety old jerk that I wouldn’t want to talk to anyway.
Well, I think the poor guy is trying to be funny. It is also apparent that writing humor is not one of his strongest skills.
He violates the 11th Commandment, ‘Thou Shalt Not Make Light of Social Media.’
Oh, what’s the big deal. Managing editors have been embarrassing themselves with bone-head columns since before the electric typewriter.
Malcolm McDowell Woods
After reading the column, we can only be thankful he didn’t tweet his daily routine. As for promoting the next day’s paper, “Interesting day in court” seems pretty vague. I think it can be used more effectively than that.
Wayne C. Countryman
Anything worth doing is worth doing right.
As I observe here, Rupert Murdoch has not yet pasted a link into a tweet, and neither has this guy, who says he’s tweeting to promote his newspaper. It’s apparent that these people don’t care enough to figure the thing out before using it or writing about it.