A better way to sell newspapers
“Rather than convincing people to support a newspaper out of a sense of civic duty, a better plan would be to convince people to pay for newspapers because they are simply the best algorithms we have for optimizing our busy lives,” writes Dominic Basulto.
* Are newspapers civic institutions or algorithms?
* Earlier: NAA tries to sell papers with “Sexy” campaign
This is probably going to be as successful as “Just Say ‘No’ To Drugs.”
Perhaps a way to become more relevant to readers and potential readers is to become relevant.