A better way to sell newspapers

“Rather than convincing people to support a newspaper out of a sense of civic duty, a better plan would be to convince people to pay for newspapers because they are simply the best algorithms we have for optimizing our busy lives,” writes Dominic Basulto.
* Are newspapers civic institutions or algorithms?
* Earlier: NAA tries to sell papers with “Sexy” campaign




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comments

1 comment
  1. Mark said:

    This is probably going to be as successful as “Just Say ‘No’ To Drugs.”

    Perhaps a way to become more relevant to readers and potential readers is to become relevant.