Tweets from a frustrated editor
The way we pitch now: “The most important thing to know is that I’m clean and accurate and I’m always on time!” IS THE BAR THAT LOW?!
— Doree Shafrir (@doreeshafrir) January 23, 2012
@allisonmcneely An awesome story/unique angle is the most important. Then, great reporting & writing. I can clean things up; I’m the editor.
— Doree Shafrir (@doreeshafrir) January 23, 2012
– Tweets from Rollingstone.com senior editor Doree Shafrir, who is headed to BuzzFeed to edit its culture coverage.
Speaking of BuzzFeed: It’s profiled today by American Journalism Review’s Carl Straumsheim. Editor-in-chief Ben Smith tells him: “I think that we are more like the New York Times than we are like Reddit. We’re a news organization, basically. Every day, we ask ourselves, ‘How are we going to outdo what we did yesterday?’”
* Doree Shafrir’s Twitter feed
* The buzz about BuzzFeed
Sorry, but being on time is the most important, because if you blow deadline, all the rest is irrelevant. (Assuming we’re talking about print – online is a bit different, but only a bit.)
Of course, making deadline is not enough by itself – it is necessary but not sufficient, as the wonks say.