* Sarah Palin goes from Newsweek hater to contributor
* Facebook Fatigue spreading, but social media on the rise
* Architectural Digest wins Conde Nast’s best business turnaround award
* New circulation report shows celebrity weeklies still struggling
* Ben Smith: “Twitter remains the political class’s front page”
* GigaOM said to be in last stages of deal to buy paidContent
* Beyond Chron editor on why Bay Citizen “failed”; (struggling maybe, but failed?)
* WSJ’s Wendy Bounds: We’re making video “the Journal way”
* New York Times a hit with University of Northern Iowa students
* “Dan Savage doesn’t speak for me,” says Daily Northwestern columnist

BuzzFeed has made some big hires recently — it grabbed Ben Smith from Politico, Matt Buchanan from Gizmodo, and Doree Shafrir from RollingStone.com — and now it’s “growing some serious news muscles under a silly, frilly skin,” writes David Carr.

BuzzFeed wasn’t just hiring brand names to serve as lustrous hood ornaments connoting credibility, the way Tina Brown and Arianna Huffington have. The hires at BuzzFeed were more like maypoles: young writers native to the Web who become pivot points for contents because they are bathed in both the ethos and practice of social media.

* At BuzzFeed, the significant and the silly