Salon reports greater traffic with fewer posts

“There’s no easy trick, no gimmick, to draw people to read your website,” writes editor-in-chief Kerry Lauerman. “Trust me, we’ve tried.”

We’ve also — completely against the trend — slowed down our process. We’ve tried to work longer on stories for greater impact, and publish fewer quick-takes that we know you can consume elsewhere. We’re actually publishing, on average, roughly one-third fewer posts on Salon than we were a year ago (from 848 to 572 in December; 943 to 602 in January). So: 33 percent fewer posts; 40 percent greater traffic.

* Hit record



  1. idatarbell said:

    Logic is inescapable: What readers want the most is no Salon content whatsoever. I for one favor that.

  2. Dan said:

    Um. What are you talking about?