Back in 2010, Gene Weingarten complained in his “Gene Weingarten column mentions Lady Gaga” piece that “on the Web, headlines aren’t designed to catch readers’ eyes.” Instead, “they are designed for ‘search engine optimization’ meaning that readers who are looking for information about something will find the story, giving the newspaper a coveted ‘eyeball.’”
York Daily Record columnist Mike Argento has written his version of the “Lady Gaga” column, but he uses different terms.
In a blatant and shameless attempt to gain page views, it behooves me to write this piece that will be sprinkled with references to Justin Bieber and teachers having sex with students. Whenever either appears in the news, they get loads of page hits and sometimes, it makes the website Fark.com, which means loads of people will click on it. Fark.com is a great thing. We love Fark.com, and the more I mention Fark.com, the better the chance of this appearing on Fark.com.
I asked Argento how many page views his column about chasing views got and where it landed in his paper’s most-read list.
I’m not sure where it ranked. Nor do I know how many page hits it got. I really don’t check on that stuff. Funny thing is, Thursday night, my wife was on our website and the top story was one about a teacher accused of having sex with a student.
I didn’t hear anything from management [about the column]. Like every paper and news organization or whatever we’re becoming, our focus is on this stuff. But nobody said anything. Other journalists, though, did. They seemed to like it. It struck a nerve, I suppose.