Whether or not it was literally “stolen” (which some, including Kashmir, may have inaccurately interpreted as plagiarism), I would support what I assume is Kashmir’s position: remixing content is an important part of creating content on the web. It also happens to perform incredibly well. However there is an important question that’s raised: when someone else spends a significant amount of time to research and develop something, is it not them that deserves the majority of the recognition?
In the case of Kashmir Hill’s article, she could argue that recognition was clearly given on many instances throughout the article. However “bringing attention” to the article actually resulted in significant revenue for Forbes. She has attracted over 1 million page views. If Forbes were to generate a CPM of $15 per page, that would amount to $15,000. She only had to put in a couple hours at most to create the article versus the New York Times writer who put in far more time to perform the research. Even if the New York Times was capable of generating as much traffic as Forbes (which it didn’t appear to at first glance) it’s clear which model is more profitable here: provide a new title and summarize another article.
I wouldn’t say that what Kashmir has done is a bad thing, it’s just a result of the current state of online content. I’ve done the exact thing myself on many instances over the years and in many cases I was able to outperform those people who I summarized. Do I feel bad about it? Not at all, it is what it is: the game we’re playing. We can get together at conferences to discuss whether or not this is a good thing for the future of content and discuss on our blogs, but in the meantime Kashmir Hill is going to continue to play the game as aggressively as I do. That strategy is what lead to my title and at this point nearly 40,000 visitors to the article on my site.

Charles Duhigg
CHARLES DUHIGG
Complaining about someone re-writing reporting is kind of like kvetching about the rain: it’s pointless, because you’ll end up wet regardless of your protestations. Every journalist relies on other people’s work. I became a reporter because I wanted to find important ideas and share them. Whether that happens through my authorship, or someone’s summary, is less important to me than making sure the news is spread.
That said, there are two points I thought I would share:
First, the story in the NYT Magazine is an excerpt from a book, The Power of Habit, which comes out next week (on February 28, to be exact) The Times was kind enough to highlight this fact both in a sidebar and by linking to my website. Kashmir Hill, the author of the Forbes summary (and who, as far as I can tell, is a talented writer and seems like a very pleasant person), could have mentioned the forthcoming book. She could have linked to the amazon page. She is under no obligation to do so: no journalist, as far as I’m concerned, has any obligation to hawk someone else’s book.
But, it would have been good manners. (Ah! And I now see Ms. Hill has updated her post to link to the book! Graceful manners wins another day!)
Second (and this is, I think, a more important point): Every writer at some point has to decide why they got into this game. I became a journalist after getting an MBA and working in private equity. Journalism was not the most lucrative decision. (In fact, when I was working as a newspaper intern and living in my in-law’s basement, I think I qualified as the lowest-earning member of my business school class.) But I became a journalist because I wanted to change the world, and thought that reporting and writing offered me the best odds.
So, I don’t begrudge any journalist doing what it takes to get published and make a name in the world. (And, in fact, Ms. Hill has done a public service. As one commentator here said, my article has “tiny-ass font” and “felt draggy draggy draggy.” And the NYT has a paywall! The nerve.)
However, at the end of the day, I think it’s worth gently posing the question: what do you want to do with your life? Again, I don’t begrudge Ms. Hill. I once sold blood to make payroll – and though I wouldn’t recommend the experience, I’m not ashamed of it. If I was starting in journalism today, I would probably be summarizing every story I could find (and it probably wouldn’t even occur to me to mention someone else’s book.)
But every hour spent summarizing is an hour not spent reporting. And at the end of the day, this job is only really fun if you discover what no one else already knows.
In any event, I’m just glad folks saw the reporting.
I’ve been luckier in this life than I have any right to be. And, I have no business judging another journalist’s decisions. If Ms. Hill is kind enough to read my magazine article, and even kinder to spend time writing a post about it, than more power to her. The Internet is great because it’s an open marketplace – and, clearly, there were a lot of people who liked her summary (probably more than they liked my article.) Hopefully, next time, the Times (and I) will be clever enough to attract those readers ourselves.
* How Forbes stole a New York Times article and got all the traffic
* How Target figured out a girl was pregnant before her father did