Some findings from Ball State University’s just-released study on college students and smartphones:
* About 70% of respondents reported being annoyed to receive an ad, but 64% said they would be more receptive if marketers would offer coupons and incentives.
* Text messaging has become the digital shorthand for collegians, with 87% using it on a daily basis.
* Only 8% of the college students surveyed said they preferred emailing over texting.
More results are in the release below. Read More
Former New York Times Co. CEO Janet Robinson has joined the International Advisory Board (IAB) at Fleishman-Hillard International Communications. She says in a release:
As I’ve seen during my tenure at The New York Times Company, the communications landscape is changing almost daily. That translates into potential challenges and opportunities for companies and organizations trying to increase their visibility and burnish their brand and reputation. I’m very pleased to join some of the best communications professionals in the world to help clients navigate that complex landscape.
Robinson left the Times in December with a pay package of at least $15 million.
* Read Fleishman Hillard’s release
The betrayal and heartbreak was left out of her Legacy.com obituary (h/t Douglas E. Jessmer).
Zach Seward, who left Nieman Journalism Lab to join the Wall Street Journal’s web team in December of 2009, has been named a senior editor for Atlantic Media’s new global business brand, which launches later this year.
“Our goal is to be disruptive, open-minded and bold in rethinking how people get news and analysis,” said Kevin Delaney, the business brand’s editor-in-chief. “Zach is one of the smartest thinkers about digital opportunities for journalistic innovation and will play a lead role in shaping our efforts.”
ATLANTIC MEDIA COMPANY HIRES ZACH SEWARD TO NEW DIGITAL GLOBAL BUSINESS BRAND
WASHINGTON, D.C., February 22, 2012 – Atlantic Media Company President Justin B. Smith announced today that Zach Seward will be joining the company as a senior editor for its new global business brand, which will launch later this year.
Seward comes to Atlantic Media from The Wall Street Journal, where he has overseen the newsroom’s Web outreach and social media efforts. Seward has expanded the Journal’s presence on new social platforms and directed a team of journalists who identify and create content for the social Web. He has also led the training of reporters and editors on their own use of social media. Read More