Drudge is the king of ‘Hey Martha!’ stories

A “Hey, Martha!” story, explains Carl Lavin, is one that makes a person reading the newspaper at the breakfast table yell out, “Hey, Martha, look at this.”

“One of the greatest connoisseurs of the Hey, Martha genre is Matt Drudge,” he writes. Drudge today linked to a story based on a Salem Patch article — one that AOL and Huffington Post didn’t bother to use. That has Lavin asking:

“Why doesn’t the company that owns Patch, AOL, recognize the value that Drudge sees? Why doesn’t HuffingtonPost, an AOL division that links to almost anything hot, recognize and link to its own company’s original work?”
* Evidence Melts in Ice Sculpture Theft: How media groups can share great stories

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  1. “Why doesn’t HuffingtonPost, an AOL division that links to almost anything hot, recognize and link to its own company’s original work?”

    No one wants what AOL is selling. At least credit Drudge for finding the things that his readers want.