The New Yorker reported that 80 percent of AOL’s profits are from subscribers, many of whom are older people paying for dial-up service they don’t need to get online.
We communicate to all members regularly. So the people who pay for AOL know they’re paying for AOL. Two-thirds of the three million people who are paying us for subscriptions aren’t using dial-up access. They pay for customer service or computer checkup or all these other services.