‘One of the best’
Romenesko reader John Hubbell of Old Bridge Media writes: “This is one of the best political headlines I’ve seen in years. Anyone who can a get ‘Driving Miss Daisy’ reference into this campaign is 20 times the writer I’ll ever be. Had to point this out.”
UPDATE: Star night city editor Bill Edwards deserves credit for this, says editor Bob Davis. “Yellow-hammered” was considered — that’s what Alabama’s often called — but editors figured that many readers wouldn’t get it. “Rick-rolled” was also suggested, but then Edwards told colleagues watching election results in the newsroom: “I’ve got it! ‘Driving Mitt Crazy.’”
Catchy, but it fails the test for puns; that they must work in all directions. “Driving Miss Daisy” has no relevance to the campaign (and took place in Georgia!) I’d have gone with “Rick-rolled” …
The headline still makes sense if you don’t get the reference to the 23-year-old movie.
what ac said — it’s a clever play on words but doesn’t have any relevance to the topic. I don’t think this is anything to get excited about.
AC: You’re wrong, pal. That’s a great headline. Res ipsa loquitor.
I actually wouldn’t have gtten it if you hadn’t explained it.
Priceless!! Absolutely priceless – I think it is perfect – short and right on point. Congrats on the best headline in this campaign so far!!
I suspect most newspaper readers would get this reference long before they got ‘rick-rolled.’
Young copy desk folks need to be aware of their paper’s demographics.