What is it with Starbucks and spelling errors?

Whoops! Starbucks misspelling goes viral

I’m guessing that Starbucks execs — busy preparing for Wednesday’s annual shareholders’ meeting — are bit annoyed by the VEGATABLES distraction today. The company has always had a problem with spelling, though. For over a year Starbucks told customers it was offering “complementary” Wi-Fi — something I pointed out last May on my Starbucks Gossip blog (bottom image), and in an email to the SBUX PR team, which was never answered.



1 comment
  1. kenneth said:

    I don’t know. Nothing complements a cup of coffee like access to the Internet — it’s better than a pastry!