NYT’s gift to digital subscribers

Don’t be so quick to delete the email you may have received today from the New York Times (subject line: “Important information about your Times Subscription”). It tells you how to give a nonsubscribing friend or family member complimentary 12-week access to NYTimes.com and the Times’ smartphone apps. The message is after the jump.

Dear Valued Times Subscriber,

This month, we are marking the first-year anniversary of our digital subscriptions, and wanted to thank you for being a valued member of our community of subscribers.

You may have heard that starting in April, nonsubscribers visiting our Web site will be limited to 10 free articles per month, instead of 20. We are writing to confirm that your experience as a subscriber will not change. You will still have unlimited access to NYTimes.com.*

As a Times Subscriber, you can continue to access all the articles, breaking news, blogs, videos, multimedia and other features now available to you. And you do not have to take any action in order to continue receiving all the benefits of your subscription. Enjoy your full access to The Times’s digital content just as you always have.

In honor of our anniversary and to celebrate your being a subscriber, we invite you to give a nonsubscribing friend or family member complimentary 12-week access to NYTimes.com and our smartphone apps. Just follow the instructions below.

Thank you for making The Times a part of your life.

With warm regards and gratitude,

Senior Vice President,
Marketing and Circulation

How to give your 12-week Complimentary Digital Gift Subscription of
The New York Times.

Send an e-mail to your gift recipient and include the instructions below so that your friend or family member can start enjoying unlimited access to NYTimes.com and NYTimes smartphone apps. Just copy and paste these instructions below
(in blue) into your e-mail.

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Welcome to The New York Times. You have been provided with a complimentary digital gift subscription that will give you 12 weeks of unlimited access to NYTimes.com and NYTimes smartphone apps. To start experiencing everything The New York Times has to offer, just follow the instructions below.
Copy and paste nytimes.com/redeem into the address bar of your
Internet browser.

If you are a registered NYTimes.com user, please log in. If you are not a registered user, please create a free NYTimes.com account.

Enter Complimentary Digital Gift Subscription Code [my code]
and fill out the online form to process your subscription.
Please be reminded that only new subscribers are eligible for this offer. If you have any questions, just call our Customer Care representatives at 1-800-591-9233.

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1 comment
  1. carol zamcheck said:

    I can not figure out how to send this to a friend!!!