OC Register scores with ‘Angels News Mob’

How did the Orange County Register’s “News Mob” at last Friday’s Angels opening game go? Angels editor Keith Sharon gives Romenesko readers this report:

The News Mob by the numbers (final):

* 91 reporters, editors, photographers, graphic artists, designers, videographers, bloggers and miscellaneous Register and Freedom employees

* 56 stories (5 of them with multiple live updates)

* 845 photographs either taken live or posted by the Register on April 6.

* 88 submissions of photos and stories by Angels (and non-Angels) fans

* 156 new signups for the OCRegister mobile app (downloaded AND opened)

* 24 percent increase in mobile app visits that day

* 27,000: the number of references found with the Google search: Orange County Angels News Mob.

* 1,218 percent increase in Angels page views from Opening Day 2011 to Opening Day 2012



1 comment
  1. JtT said:

    Maybe they should expend a modicum of that effort covering actual news, rather than some baseball game