Philadelphia Daily News’ assistant city editor tells his staff that their paper’s logo will be on the new headquarters. An earlier report said only the Inquirer’s name would appear on the building. Here’s the memo:

From: “Cornfield, Joshua”
Date: April 13, 2012 2:53:48 PM EDT
To: “Daily News”
Subject: The Daily News logo

Don’t worry, our proud Daily News logo WILL be prominently displayed on the side of our new headquarters.

Greg Osberg just came to talk to those of us that toil in the office on Fridays: Today’s historical commission hearing was a bureaucratic hurdle regarding ONLY the small sign the company wants to put on a newly-created overhang of the historical Strawbridge’s portion of our new headquarters. The sense is that Philadelphia Inquirer and its classic script is most likely a better play for that small piece. (Osberg says the company attempted to get all three brands on the sign, but the historical commission insisted we could only choose one.)

HOWEVER, the Gallery building next door will have all THREE logos (Inky, DN, P.com) [We asked Osberg specifically whether he is committing to having all three and he said yes], although the exact location and sizes are being hammered out next week with PREIT, the building’s owner. Also, there will be some branding of the DN and P.com in the windows at street level of the Strawbridge’s building.

Josh Cornfield
Assistant City Editor
Philadelphia Daily News

Squirrel Week? It makes perfect sense to Washington Post columnist John Kelly.

“The Discovery Channel’s Shark Week is celebrating its 20th or 30th anniversary this year,” he says (25th, actually), “and I can see Squirrel Week going equally as long. People are more exposed to squirrels than to sharks.”

Kelly is wrapping up his second annual Squirrel Week in the Washington Post, and has given his readers well-researched stories about “speaking squirrel,” eating squirrels, and “famous” squirrels.

“Some of the columns are kind of silly, but I always try to get some science in there, and some facts,” Kelly tells Romenesko readers. “I’m amazed and delighted that there are people who study squirrels scientifically.”

The columnist got the idea for Squirrel Week after a reader asked him last year how long it would take for a squirrel to grow its tail back. Kelly found a university researcher in Illinois who was able to answer the question, then provide a list of other squirrel experts.

“I realized that there’s enough here for more than one column…and that there’s lot of people who study lots of elements of squirrels.”

John Kelly: The man behind Squirrel Week

Of course, there are critics of his squirrel coverage.

“I hear things like, ‘Look how far the mainstream media has fallen — the Washington Post is doing Squirrel Week.’ That comes from people who don’t know the Washington Post has a feature side, a playful side. Some think it only has a political side.

“I wouldn’t want to work for a newspaper that won’t make room for Squirrel Week.”

Kelly believes he’s found a new audience via his squirrel coverage.

“The column I [normally] do is very traditional, and I’m heartened to see that there are young, hipster-ish people reading it because, I’m sure, of the ludicrousness” of the stories about squirrel pot pie and the like.

Post deputy local editor/digital Jane Elizabeth says squirrels are an online hit. She writes in an email:

Our general squirrel gallery, in which readers upload their own photos, has been one of top “user-generated content” galleries since we published a “Squirrel Week” preview earlier this year. It’s remained in the Top 10 most popular user galleries, just slightly behind user-generated Cherry Blossoms photos. And well ahead of the “Post your Own Peeps” photo gallery. It even beat “Your Pet Photos.”

And people aren’t getting tired of squirrels. Squirrel-content page views so far this year already are 4 times greater than all of 2011.

Kelly is already preparing for Squirrel Week 2013 — there’s going to be an intriguing piece about squirrel robotics — and has plans to introduce Squirrel Week T-shirts, an idea that came from readers.

* Read this year’s collection of Squirrel Week stories

Michael Sklaroff, attorney for the Philadelphia Inquirer and Daily News, told KYW News that marquee at the new newspaper headquarters “will come out over the main entrance to the building, and it will mark the Inquirer’s main entrance to the headquarters — the traditional iconic Philadelphia Inquirer lettering.” KYW says:

We asked if the Daily News name would be included, as it is at the current headquarters

Sklaroff cut off the interview, huddled privately with his clients, which included Jerry Steinbrink, chief brand officer for the company that owns the newspapers. Then Sklaroff returned to say he’d have no further comment.

He eventually confirmed that only the Inquirer name will be on the marquee.

* Philly papers’ new headquarters won’t have Daily News on marquee

Let Them Eat Cake Rally

St. Louis Post-Dispatch union members held a “Let Them Eat Cake” rally on Thursday to protest $750,000 in bonuses given to Lee Enterprise CEO Mary Junck and CFO Carl Schmidt. Shannon Duffy, business representative of the United Media Guild, files this rally report for Romenesko readers:

We had 70-80 people show up, including some members of management – all of whom signed the petitions circulating that demand Junck and Schmidt return their bonuses. I made the point when interviewed after the event that this was not a union/management issue at 900 North Tucker Blvd and that, while I certainly cannot speak for local management at our daily paper, I know that they are as angry about this as the rank and file there. The Guild believes this corporate arrogance exemplifies what’s wrong with our country right now and we do not believe – judging from all that’s been occurring – that Lee Enterprises even concerns itself about what its employees think of their actions. We served cupcakes and heard from six speakers, all of whom decried the corporate mentality running our paper.

* Also in the Midwest: @OccupyMJS (Milwaukee Journal Sentinel) was just launched

MinnPost’s David Brauer reports that Minneapolis Star Tribune reporter Thomas Lee tweeted the name of the female Best Buy employee who was allegedly involved with married former Best Buy CEO Brian Dunn. Lee’s two tweets stayed online for at least an hour before they were deleted, according to Brauer, who retweeted — then deleted — the Strib reporter’s messages. Brauer writes:

Twitter allows people to send each other private, direct messages, or DMs, but Lee’s were public. That put the woman’s name out in the wild, where competitors and curious citizens – including the one who tipped me off – could read what the newspaper was not confident enough to print in its Thursday front-page follow-up.

“I have nothing to say about that matter,” Lee said when I called Friday morning.

* Did a Star Tribune reporter tweet the woman’s name in ex-CEO investigation?

@JoMCParkLib @copyeditors @romenesko Former editor there described Hustler stylebook as a disorganized ring binder started in the 1970s.

— Andy Bechtel (@andybechtel) April 13, 2012

Former Hustler magazine copy editor Eric Althoff told American Copy Editors Society convention attendees about his work in the “conservative corporate environment” of Larry Flynt Publications and pointed out that porn needs editing, too. Some of the style questions that he had to deal with:

- is it blow job or blowjob?
- porno vs. porn?
- phone-sex vs. phone sex
- girl next door vs. girl-next-door
- cover babe vs. coverbabe

In each of these examples, Hustler prefers the latter usage. On occasion, the magazine would update its stylebook. For example, it now uses “hos” rather than “ho’s.”

Althoff told the ACES audience that he had had enough of Hustler after four years and tried consulting before joining Brides magazine as a contract copy editor. He worked at the Conde Nast title for four months, then started freelancing.

* What it’s like to edit at Hustler magazine
* Why I wrote for Hustler magazine
* Ex-Hustler editor figures he looked at 1,000 raunchy photos a day

That’s the number of Gawker page views that the Fox Mole is responsible for, as of 9:30 a.m. Friday. (It includes his posts, and posts by Gawker writers that are about the Fox Mole. There are over 1,000 comments about him on the site.) Here’s the latest batch of stories and posts about Joe (the Mole) Muto:
* “I think it’s pretty safe to say my career in cable news is over,” says Muto. (NYDN)
* Is Muto a whistle-blowing hero, or disloyal self-promoter? (csmonitor.com)
* “What is Gawker?” asks Ailes. “Is that a pornographic website?” (Hollywood Reporter)
* Ailes says the mole shows a culture that believes in theft and lack of loyalty. (Herald-Sun)
* Muto apologizes to Rosie O’Donnell for being the cameraman in a Fox News video. (@JoeMuto)
* The annotated Gawker legal threat. (New York Observer)

* How Trayvon Martin’s death became a national story. (Washington Post)
* Ailes: “The mole shows a culture that believes in theft, a lack of loyalty, turning on his colleagues.” (Herald-Sun)
* American Copy Editors Society names the winners of its national headline contest. (Copydesk.org)
* Journalists are getting more requests from sources to remove stories. (CJR.org)
* NYT explains Sulzberger trip mentioned in reporter’s email that rips the publisher. (New York Post)