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Daily Archives: April 14, 2012

Elliott Malkin tells Romenesko readers the story behind the Matzo edition:

I was up in the cafeteria yesterday with my friend Andrew Kueneman, [New York Times] Deputy Design Director. I was eating a piece of matzah with my meal. And I don’t remember exactly- we were kibbitzing as usual- that the matzo would make a perfect tablet device, or something. We both work on our smartphone and tablet products. So I went back in line and bought a few more matzos. Farah Assir and Paul Lau, fellow designers, came by. I asked if either of them had a sharpie. Farah did. I started drawing on the matzah. Quite delicate. I then had to recruit Farah and Paul to help with the finer detail, as they’re more skilled. In all, we just sketched on two matzos. One front and back. The one pictured just front. Was just something that occupied us over lunch. The headline Paul just chose randomly from the website.

Credit: Getting Images

U.S. consumer magazines saw their number of ad pages fall 8.2% during the first quarter of 2012 from the year earlier period — the third straight quarter where the number of ad pages declined from the year-earlier period, according to the Publishers Information Bureau.

Titles that had 20% or more declines in the most recent quarter include Golf Digest, In Touch Weekly, Martha Stewart Living, Men’s Fitness, and O, The Oprah Magazine. “Automotive and food companies were among the businesses that significantly pulled back on their U.S. ad-page purchases,” reports the Wall Street Journal’s Suzanne Vranica.

HOW MAGAZINES DID IN THE FIRST QUARTER OF 2012

Newsweek – ad pages up 27.5%
W – up 16.6%
Marie Claire – up 10%
Bloomberg Businessweek – up 8%
Forbes – up 7.4%
Details – up 1.4%
Playboy – up 1.3%
GQ – down 2.9%
The Economist – down 4.8%
Men’s Health – down 11.9%
Time – down 21%
Men’s Fitness – down 25.8%
Maxim – down 26.7%
The Week – down 31.5%

* Disappointing first quarter for the magazine industry
* Magazines can’t turn the page on slump