Magazine ads fall 8.2% in first quarter

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U.S. consumer magazines saw their number of ad pages fall 8.2% during the first quarter of 2012 from the year earlier period — the third straight quarter where the number of ad pages declined from the year-earlier period, according to the Publishers Information Bureau.

Titles that had 20% or more declines in the most recent quarter include Golf Digest, In Touch Weekly, Martha Stewart Living, Men’s Fitness, and O, The Oprah Magazine. “Automotive and food companies were among the businesses that significantly pulled back on their U.S. ad-page purchases,” reports the Wall Street Journal’s Suzanne Vranica.

HOW MAGAZINES DID IN THE FIRST QUARTER OF 2012

Newsweek – ad pages up 27.5%
W – up 16.6%
Marie Claire – up 10%
Bloomberg Businessweek – up 8%
Forbes – up 7.4%
Details – up 1.4%
Playboy – up 1.3%
GQ – down 2.9%
The Economist – down 4.8%
Men’s Health – down 11.9%
Time – down 21%
Men’s Fitness – down 25.8%
Maxim – down 26.7%
The Week – down 31.5%

* Disappointing first quarter for the magazine industry
* Magazines can’t turn the page on slump

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