Some ‘Today’ observations
Letter to Romenesko
A former “Good Morning America” producer writes:
Watched the Today show this morning and was surprised by several things …
Matt did the two top news stories himself – at the desk for 15 minutes before throwing to ‘news.’
Didn’t do any banter til end of the first half hour
didn’t appear on the couch til, I believe the 8 am hourAnn was almost nowhere to be seen – usually a ‘split show’ still involves banter between sets and taking turns
Seems to me [executive producer] Jim Bell is playing with format in response to GMA – after all his star is Lauer
And they sure took a LOOOONG time with that call me maybe segment, a segment which felt very GMA to start with
PS when I was [at] GMA, Charlie was always pushing for him and Diane to do the news without a newsreader
Just some thoughts

