Evening report
* Jack Shafer explains why the audience for cable news has peaked. (Reuters)
* Co-owner of major Pentagon propaganda contractor admits he tried to discredit USA Today journalists. (USA Today)
* Charles P. Pierce on Times-Pic cuts: I know the Intertoobz are the future, but this just sucks pond water in all kinds of ways. (Esquire.com)
* Publisher: Why we killed our college daily paper for a more digital future. (PBS MediaShift)
* Horse racing writer Tom Pedulla, who was fired from USA Today on Wednesday, got the news in a phone call. (Sherman Report)
* Long Beach Beachcomber’s deal: Get a “feature story” for the price of an ad. (LAObserved.com)
* California Gov. Jerry Brown’s press secretary sends video of crying baby to author of critical editorial. (Sacramento Bee)
