Ken Doctor on a Gannett head-scratcher

Why would conservative Gannett offer web entrepreneur Larry Kramer the job of USA Today publisher? asks Ken Doctor.

Why would Kramer take the job? Does he know something somebody else doesn’t and have a way of turning around USA Today’s fortunes?

Can the operation once ridiculed for its colorful re-envisioning of a daily newspaper, then respected for its innovation, make the transition to the fast-onrushing digital future?

* The newsonomics of Larry Kramer’s USA Today (