Noon report

Be careful out there, incoming Times-Picayune publisher Ricky Mathews!

* Major advertisers join citizens’ group in calling for Times-Picayune to publish seven days a week. (
* What media companies could learn from University of Oregon’s student newspaper. (
* Sarasota Herald-Tribune publisher Diane McFarlin named University of Florida journalism school dean. (
* Former St. Louis Post-Dispatch editor Arnie Robbins named American Society of News Editors executive director. (
* Tragedy rips away a newsman’s hard shell. (
* A pregnant reporter finds out who’s most likely to give up a bus or train seat. (Washington Post)
* Allbritton’s TBD loses its last full-time employee. (Washington City Paper)
* Could serialized stories bring readers back to the daily newspaper? (Mansfield News Journal)