Five days ago I posted an email from a SheKnows.com editor who told writers to click on ads next to their stories “100 times if you want to.” Another editor’s email encouraged staff to click on Panera ads because “we want to keep them around.”
Sorry, SheKnows, but Panera isn’t sticking around.
“As soon as Panera was made aware of this issue, we immediately pulled our advertising from SheKnows.com,” says a spokeswoman. “Panera is strongly opposed to practices of this kind.”
Editors Joanie Segall and Alicia French have been suspended for their emails.
* Panera pulls SheKnows.com ads after damning memo revealed (Adweek.com)
* Read SheKnows president’s letter about the click fraud emails (SheKnows.com)
* Earlier: SheKnows.com editors tell writers to click on site’s ads (JimRomenesko.com)