Today’s unfortunate ad placement


I thought you might be interested in the attached image, from an email from The Daily Beast this morning.

I was reading the summary of the article, which speculates that Mary Kennedy could have been induced to commit suicide because of a bad combination of pharmaceuticals. I was shocked to look to the right, where I saw a banner ad with a copy headline screaming “Happy Pills”.

It could be a conicidence, but more likely it was yet another case of ill-fitting targeted advertising, based on semantic cues. Machines still just don’t get it.