— Carlos Lozada (@CarlosLozadaWP) July 16, 2012
Red and Black editor-in-chief Julia Carpenter was at the Charleston RiverDogs-Savannah Sand Gnats minor league game earlier this month when her adviser sent a message with the subject line, “Amber’s column went viral.”
The University of Georgia student newspaper adviser went on to say that Amber Estes’ piece, “How to find that perfect husband in college,” was getting 600 hits per second and CNN wanted to talk to the author. Other media outlets, including “Fox and Friends,” were after her too.
The editor left her hot dog at her seat and abandoned the game to deal with the column hoopla.
I started getting emails about Estes’ piece a few days ago. “I’ve seen this circling the internet and a lot of people are wondering if it is real,” one emailer wrote me. “It’s pretty amusing and has gotten a lot of attention.” (It’s logged 148,000 hits so far, a record for a Red & Black opinion piece. Comments were disabled when editors decided the conversation wasn’t going anywhere.)
The column is getting attention because many people aren’t sure if Estes is serious when she advises women on campus to “throw on a nice fitting frocket (one that displays your letters loud and proud) and make sure you look your finest.” She adds: “Trust me, the fellows will come flocking.”
Another Estes tip:
“Let your gent do most of the talking; this way you’ll get a better feel for if he could indeed be the one, and he’ll drive himself crazy wondering what you’re thinking. At the end of the night (after he’s paid the bill and opened all of your doors) leave him with a simple but enticing kiss.”
One part of Step 5: “Bake for his frat brothers, encourage him to do well on his tests, and impress his momma like it’s the last round of recruitment.”
“I thought that came across pretty clearly, that this was not to be taken seriously,” says editor-in-chief Carpenter. “I was kind of surprised when I first saw that” people didn’t realize it was satire.”
I couldn’t reach Estes but Carpenter says the public relations major “is ready for her life to get back to normal.”
“She’s handled this so well,” the editor adds. “She hasn’t buckled at all.”
* Founder and editor Marc Smirnoff is out at the Oxford American. The managing editor is gone, too. Were they fired? “As with all Oxford American personnel matters, the details are confidential,” says publisher Warwick Sabin. who will serve as interim editor. (Arkansas Times)
* Miami Herald had all 500 newsroom staffers involved in Hurricane Andrew coverage 20 years ago. (NewspaperAlum.com)
* “A lot of really great newspaper editors applied for this [editor] job,” says USA Today publisher. (Daily Beast)
* Former San Antonio Express-News editor has a new public TV show called “Rivard.” (San Antonio Express-News)
* “Bullshit. That’s what New Yorker editor David Remnick thinks of Adam Gopnik’s critics.” (Ryerson Review of Journalism)
* New tavern was once the printing room for William Randolph Hearst’s Examiner. (Grubstreet.com)
Buffalo News editor Margaret M. Sullivan will succeed Arthur S. Brisbane as New York Times public editor on September 1. She’s the fifth public editor appointed by The Times and the first woman in the position. Executive editor Jill Abramson says:
Margaret has exactly the right experience to assume this critical role for us at this time. She has an impressive 32-year background in print journalism where she has distinguished herself as a reporter, columnist, editor and manager. And critically for us at this time, she has shown adeptness at embracing new platforms and engaging and interacting with readers in real time online, in print and in person.
The release is after the jump.
— A.J. Perez (@ajperezfox) July 16, 2012
The unnamed journalist was driving a new BMW M6 convertible when he was caught by the California Highway Patrol doing 136 MPH in a 55 zone. I’m told that the first name on the ticket appears to be Anthony and the last name begins with P. Any suspects? Please let me know.
UPDATE: A reader wonders if it’s former USA Today auto racing writer A.J. (Anthony) Perez. He tweeted the above denial and wrote in an email: “I don’t ever remember driving a German car. I also was in at home in the DC area, so I have an alibi.”
UPDATE II: “The day previous to our drive day, some eight or so of our fellows had been documented as driving above the posted speed limits — one nicked while moving very deeply into triple-digit speeds.” (WindingRoad.com — h/t Melissa Umbarger)
Gannett’s second-quarter revenue dropped 2.1% — in line with analysts’ estimates — while advertising revenue fell 8%. Ad sales were down 11.6 percent in April versus a year ago; 1.2 percent in May, and 8.8 percent in June. Gannett Blog points out national advertising, which is mostly from USA Today, plummeted 17%. At last check, Gannett shares were down.
* Gannett beats on profit, but ad sales still weak (Reuters)
* Read Gannett’s press release on the earnings report (Gannett)
A Pew Research study confirms that YouTube has become a major platform for watching news, which for the mainstream news industry poses “a significant opportunity and also a challenge.”
News producers can use the site to grow their audience, find citizen-created videos, build their brand and generate revenue. At the same time, video-sharing sites are yet another platform they must understand — and to which they must adapt.
Key findings of Pew’s study:
* The most popular news videos tended to depict natural disasters or political upheaval-usually featuring intense visuals.
* News events are inherently more ephemeral than other kinds of information, but at any given moment news can outpace even the biggest entertainment videos.
* Citizens play a substantial role in supplying and producing footage.
* Citizens are also responsible for posting a good deal of the videos originally produced by news outlets.
* The most popular news videos are a mix of edited and raw footage.
The report points out that viewership for TV news still easily outpaces those consuming news on YouTube — 22 million people on average still watch the evening news — but fast-growing YouTube is now the third most visited destination online, behind only Google and Facebook.