Baton Rouge Advocate plans New Orleans edition

The Baton Rouge Advocate plans to add staff for a new New Orleans edition to launch this fall. CEO Richard Manship says:

This has to have significant news in it. This is not just an attempt to sell more papers. We will be trying to cover the news in New Orleans. From the moment that they announced that they were going to a three-day-a-week newspaper, we thought there would be tremendous opportunities for The Advocate to fill a void they’re creating.

He warns that the Advocate “can’t staff a ton of people down there” and that “we actually have to make money doing this. And so, we’ll start out with what we think can get the job done.”

The Baton Rouge paper closed its New Orleans bureau in May 2009, when it laid off 49 staffers.

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