From editor Jake Silverstein’s letter to readers:
The Logo. One of the goals of this redesign was to move forward while looking backward, and the best example of this is the revamped logo. Longtime readers may notice that the large “ball terminals” on the a in “Texas” and the y in “Monthly” look familiar. That’s because they’re vestiges of our very first logo, which was considerably more squat and bulky than the one that replaced it in 1990. The second logo, updated slightly in 2003, remained in use for 22 years. The brand-new logo combines elements of the previous two: the boldness and character of the first with the refinement of the second.