Morning report

* John Cassidy on Gawker’s Bain Files: “Despite the lack of a single earth-shattering scoop, the documents are interesting and well worth posting online.” (newyorker.com)
* Howard Weaver’s memoir of the Alaska newspaper war is a free Kindle download today and tomorrow. (writeharddiefree.com) | Download it here
* “My grandmother insists on calling newspapers and trying to get me a job.” (reddit.com)
* Smithsonian hopes readers will think “smart and playful” when they see the magazine’s redesign. (Adweek.com)
* Twitter and the Empire State Building shooting. (pandodaily.com)
* A new sense of urgency surrounding Time Inc. and its push to capture digital dollars. (nypost.com)
* Tina Brown has turned Newsweek into a media freak show, says Jon Friedman. (marketwatch.com)
* Minneapolis Star Tribune’s longform experiment pays off. (paidContent.org)
* Hal Rubenstein takes a new role at InStyle magazine. (wwd.com)
* Current TV to turn half the screen over to Twitter during the conventions. (AdAge.com)

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