Conor Friedersdorf asks broadsheet newspaper editors to let their headline writers be more creative, perhaps a bit more tabloid-ish. Yes, he tells them, “a different feel might cost you a few stodgy longtime readers. But let’s be honest, you’re going to lose them to the grave soon anyway.”
Boring headlines are just one of many problems afflicting newspapers. Still, they seem symptomatic of a broader attitude that makes much of the content contained in their pages needlessly dull.