* USA Today introduces a sleeker look on Friday. (nytimes.com) | Get a larger view via Newseum.org
* Al Neuharth: “Most media critics brushed us off quickly” 30 years ago. (usatoday.com)
* Earlier: Read USA Today’s press release about its “dramatic redesign” (jimromenesko.com)
Publisher Larry Kramer’s front page message to readers
Welcome to USA TODAY — again
Thirty years ago, USA Today’s visionary founder, Al Neuharth, introduced readers to a new kind of newspaper, one that gave readers information they couldn’t find anywhere else – visual, clear, concise and unbiased. We devoted ourselves to our audience, delivering news from al 50 states. And we aspired to put all Americans on the same page, if only for a few minutes every day.
Our mission, as Neuharth said on Sept. 15, 1982, was “to serve as a forum for better understanding and unity to help make the USA truly one nation.” That is still our mission.
Now we are breaking the mold again by unveiling the next generation of USA Today. This bold redesign signals an evolution of the USA Today brand in print and across all our digital platforms. Our new logo will be as dynamic as the news itself — we’ll use it as a platform to express our editorial spirit. And soon you’ll see significant changes to our website at usatoday.com, and our booming mobile and tablet delivery systems.
USA Today has always been about innovation. So let us know what you think about our new look and direction by emailing us at email@example.com. Thank you for reading USA Today, and we hope you’ll continue to join the nation’s conversation.