USA Today page designers are having a ball

Letter to Romenesko

From CURT WOODWARD: Wanted to let this latest “cool balls” reference slide, but just couldn’t. Yes, on today’s front, USA Today is actually measuring its balls. (It was referencing an obesity story.)

I’d pay a reasonable amount of money just to listen to the jokes in the USAT design department.

* USA Today publisher Larry Kramer calls Colbert’s segment on the redesign “fantastic” and “great fun” (
* Wemple: “Give redesigns an amnesty of at least a couple of months” (
* Are you following @USATodaysBalls on Twitter? (