CBS eye, meet the USA Today ball

(Graphic: William Castronuovo)

From WILLIAM CASTRONUOVO: They say you only have one chance to make a first impression.

When I held the first redesigned issue of USA TODAY last Friday it was clear the “Blue Dot” branded with credibility the 30-year-old newspaper. I fell in love with it at first glance.

In a second or less you know it’s USA TODAY. There’s no need for the eyes to look for a staid title or nameplate — see the Blue Dot, grab and buy. In places where there’s so much visual activity such as an airport, newsstand on a busy city street, or a rack that’s jammed with newspapers wanting attention — or in the stillness where a copy rests quietly on the floor in front of your hotel room door — it’s unmistakeable and you know in a blink it’s USA TODAY.

* USAToday.com designs that didn’t make the cut (businessinsider.com)
* Colbert gets USA Today to work SpongeBob and Doritos into its logo (hypervocal.com)
* Charles Apple: Are you getting tired of reading about USA Today? (copydesk.org)

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