Gawker books $2 million in revenue in a single day

“This week has been too exceptional to go without mention,” Gawker Media boss Nick Denton tells his staff. “On Tuesday, on a single day, we booked $2m in revenue. I remember when that figure — even for a full year of sales — seemed unattainable.”

From: Nick Denton
Date: Thu, Sep 27, 2012 at 1:05 PM
Subject: Rah rah!
To: All Staff

You know I don’t usually do this. Emotional restraint must be the one English characteristic I have been unable to shake. And I do believe that — as purveyors of unvarnished truth — any hype sits uncomfortably with the organization.

But… this week has been too exceptional to go without mention. And it’s not like this year’s been free of challenges; we should be able to recognize the good times too.

On Tuesday, on a single day, we booked $2m in revenue. I remember when that figure — even for a full year of sales — seemed unattainable.

Kate Middleton, iPhone and our excellent coverage of those and other stories drew 39.1m readers in the last month. 22.6m of them from our main market, the US. That’s a record.

And there are the first signs that our most significant tech project — the Kinja discussion and publishing plaform — is producing results. (Even ahead of the launch in January 2013.)

Just look at these collections on sites like Jalopnik and Gizmodo, submitted by readers and curated by our authors. They’re better than I could have hoped.

http://gizmodo.com/5946948/whats-the-worst-childrens-toy-youve-ever-seen

http://jalopnik.com/qotd (click on pretty much any link)

It’s just the beginning.

Nick

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