Philadelphia Inquirer memo: We need to use digital and social media tools on a larger scale

In a memo that went out late Friday afternoon, Philadelphia Inquirer staffers were told that a readership study shows that “we need to dramatically bolster our coverage in the South Jersey and Pennsylvania suburbs, and Business news in order to better serve our print and online readers and expand our audience.”

Equally important, it is essential that every staffer use today’s digital and social media tools on a much larger scale. We simply need to become a much more versatile and mobile news operation at every level. This will require us to make some very difficult choices. As you might expect, this will involve significant reassignments for our reporting staff and a continuation of the expansion of responsibilities for not only our editors, reporters, photographers and editorial assistants, but those in the news production realm as well.

Reassignment discussions were to start today. (The paper has the right to reassign Guild journalists as long as they’re given two weeks notice and their pay isn’t affected.)

Read the memo after the jump.

From: Mazurek, Pat
Sent: Friday, September 28, 2012 3:53 PM
To: Inquirer
Subject: FW: news of importance

To the staff:

The findings of our recently completed readership research study and our circulation and revenue performance have made it imperative that we take major steps to address the content demands of our readers on all platforms. The message of the research is undeniable: we need to dramatically bolster our coverage in the South Jersey and Pennsylvania suburbs, and Business news in order to better serve our print and online readers and expand our audience.

Equally important, it is essential that every staffer use today’s digital and social media tools on a much larger scale. We simply need to become a much more versatile and mobile news operation at every level. This will require us to make some very difficult choices. As you might expect, this will involve significant reassignments for our reporting staff and a continuation of the expansion of responsibilities for not only our editors, reporters, photographers and editorial assistants, but those in the news production realm as well.

Reporters will be asked to expand their multi-faceted mission that extends far beyond traditional newspaper reporting. The continued enhancement of our coverage through the use of all available tools – digital media, social media, mobile, video, photography, blogs, apps — is essential. Photographers must produce news, sports and feature photos and videos on all content platforms like never before. Our news and copy editors will be challenged with the lay out of pages and editing of copy targeted for our website and all other digital platforms in addition to print. And the visual storytelling by our news artists/page designers must be part of our content across all platforms. Likewise, our editors will be required to take a much more aggressive approach to further developing our 24/7 news report on a daily basis.

Starting Monday, conversations will begin on reassignments and steps we see as essential to continue to deliver our great journalism to Inquirer readers when and where they want it. We know that in order to produce content that is indispensable and relevant going forward and that serves our readers in a way like never before, that these steps are absolutely necessary.

Thanks in advance for your cooperation and continued commitment to excellence.

Bill and Stan

Comments

comments