Borrell Associates CEO Gordon Borrell believes print revenue will rise .5% next year, with smaller papers seeing the greatest improvement.
“Mid-sized papers, those in the 50,000 to 100,000 circulation range, are expected to see mixed results, with revenue staying mostly flat,” reports Eric J. Smith.
Borrell predicts large metro papers will continue to see declines in the 4% to 6% range.
Borrell predicted that most markets will see local online ad revenue rise 30% in 2013. Targeted banner ads — those related to content readers care about — and video will be the primary drivers behind the rise, increasing 105% and 43% respectively.