— Research In Motion (@BlackBerry) October 16, 2012
Some BlackBerry users are ashamed to be seen with their much-derided devices, according to a New York Times story that has an LA musician saying “BlackBerry users are like Myspace users” and “they probably still chat on AOL Instant Messenger.”
BlackBerry, says another person quoted in the piece, is “a desperate company.”
It’s also an unhappy one — miffed that the Times didn’t call for comment.
What would the company have said had the Times reached out? I asked Research in Motion senior PR director Amy McDowell.
“We have a lot of points we would have countered with,” including making the point that “there are 80 million BlackBerry users.”
She points to #TeamBlackBerry and Hey @nytimes campaigns that RIM launched after the Times piece went online. There are many supportive tweets, but I’m guessing that McDowell cringes when she reads things like this under #TeamBlackBerry: “BB’s are so bad it’s not even funny. I’m so glad I have an iPhone now,” and “I’ve been through SIX BlackBerry’s in so many months. Not counting those stolen or lost.”
* RIM says NYT didn’t seek comment for devastating BlackBerry story (prdaily.com)
* BlackBerry becomes a source of shame for users (nytimes.com)
* Earlier: Not the last RIM jobs headline we’ll see (jimromenesko.com)