New York Times union members use Twitter to ‘engage the public’ in contract battle

The Newspaper Guild of New York is encouraging members at the New York Times to use Twitter today “to get our message out to the world.”

The union, which is in contract talks with Times management, tells members:

Many of you have large and devoted twitter followings, and we would like to utilize that resource in order to engage the public. We have crafted a simple tweet that we’d like you to put on your feed several times [Wednesday].

[The tweet:] Retweet this to show support for @nytimes journalists & staff who are fighting wage and benefit cuts #saveourtimes

If you can, please tweet this from your account three times tomorrow. Tweet on your own time, and in a manner that will not interfere with the performance of your duties.

Read the memo after the jump.


From: gglickson@aol.com
Date: October 23, 2012 11:51:34 PM EDT
To:
Subject: SOCIAL MEDIA EFFORT FOR 10/24

Colleagues:

Thank all of you for your participation these last several weeks and months in our continued efforts to show solidarity about our membership. So far, we have made a powerful statement to both management and the public that we can stand together in unity to fight for a fair contract. Now it is time to take our message directly to the readers and the public at large. We want the support of those who care about the New York Times and the high quality of journalism that it provides, which will give us additional leverage in our negotiations.

To do so, we hope to use the power of social media to get our message out to the world. Many of you have large and devoted twitter followings, and we would like to utilize that resource in order to engage the public. We have crafted a simple tweet that we’d like you to put on your feed several times tomorrow.

Retweet this to show support for @nytimes journalists & staff who are fighting wage and benefit cuts #saveourtimes

If you can, please tweet this from your account three times tomorrow. Tweet on your own time, and in a manner that will not interfere with the performance of your duties. Do as much as you feel comfortable with but please try to get something out. Please talk to your friends and colleagues with large followings and get them to send it out as well.

We will also be sending it out from our @saveourtimes twitter feed. You can feel free to retweet it from there.

We may do several of these coordinated campaigns in the coming week(s) – to drive traffic to our site and other initiatives – so please keep your eyes open for more of these emails asking for additional tweets.

If we succeed, we can show management that thousands of people care what is happening here, and that is something they can’t ignore. Thank you again for your cooperation. Together, we will make management hear us.

In Unity,
The Mobilization Committee

* Earlier: NYT union considers a byline strike (jimromenesko.com)

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