[UPDATED] Gun victims on Morning Call A1, gun ad on B1; Rock Hill Herald apologizes for its gun ad


* Rock Hill Herald also has a gun ad next to its shooting story (h/t @DianneG)
UPDATE: Herald editor Paul Osmundson has apologized for the ad:

Dear reader,

In Saturday’s Herald, an advertisement for guns was placed on a page near stories and a photograph about the tragic school shooting in Connecticut. Please be assured that this was neither intentional nor the fault of the advertiser.

Paul Osmundson

Paul Osmundson

Advertisements are usually placed days before the newspaper lands on your doorstep. In this case, the advertisement in question was placed Thursday morning.

But we at The Herald should have recognized the unfortunate juxtaposition of the advertisement with stories and a photograph about gun violence.

Multiple editors worked on the page and should have noticed the problem. We all made a terrible mistake, and for that I apologize.

Please know that we will continue to strive to bring you a newspaper that is reflective of our community, insightful and sensitive to its readers.


Paul Osmundson