Patch partners with Starbucks on ‘Come Together’ initiative

Starbucks CEO Howard Schultz announced Wednesday that baristas in his D.C.-area stores will write “Come Together” on cups to encourage compromise “to solve the tremendously important, time-sensitive issue to fix the national debt.” (Gawker calls this “the year’s most insipid political gesture.”)
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AOL’s Patch says it’s supporting Schultz’s effort “through blog posts, social media, online and offline ads and other editorial content across many of our local sites.”

Patch CEO Jon Brod writes in a memo to employees:

We expect this to be the first in a series of Patch and Starbucks initiatives giving consumers the opportunity to write messages and create drawings on Starbucks cups to express their opinions on significant topics facing our country.

Read the Patch memo after the jump.

Patchers,

I hope you are enjoying the holiday break and are getting some much deserved time to unplug and recharge. 2012 was an extraordinary year for Patch. From establishing OTOG and setting up Regional Ad Managers, to our exceptional work during Superstorm Sandy and the elections, we solidified Patch as a sustainable, long-term business while serving our communities diligently and excellently, and furthering democracy.

And since there are still a handful of days remaining in 2012, we figured we would take this opportunity to launch a new initiative. On Thursday, Patch and Starbucks will partner on “Come Together” where baristas from Starbucks stores in the Washington, D.C. area will write “Come together” on all cups to encourage Congress and the President to come together to fix the debt and avoid the fiscal cliff. Just like Patch serves great local content and Starbucks serves delicious coffee, it is time for elected officials to join forces to serve meaningful and creative solutions to the financial obstacles our country faces.

This program will be supported by ads in the Washington Post and New York Times, as well as through PR and social media. And we expect this to be the first in a series of Patch and Starbucks initiatives giving consumers the opportunity to write messages and create drawings on Starbucks cups to express their opinions on significant topics facing our country. We will then send the cups to Washington so that lawmakers can understand how people in communities across the country feel about these issues, and to initiate action.

“Come Together” caps off an unbelievable year at Patch. We are measurably helping our consumers and customers and meaningfully improving their local lives. And I wanted to thank you for your tireless work, your unending self-sacrifice and your unwavering dedication. I have never been more proud of the work we have done or more impressed with the people who do it every day.

Wishing you and yours a happy, healthy and safe holiday season.

Go Patch!

–Jon Brod

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