The Washington Post says its new political channel, which launches this summer, “will include hundreds of easily watchable clips organized into shows totaling over 30 hours per month.”
Executive editor Marty Baron’s memo:
Sent: Thursday, January 03, 2013 11:33 AM
To: NEWS – All Newsroom
Subject: Staff Announcement
Last year was a banner year for video at The Washington Post, with the launch of The Fold on PostTV, exceptional political coverage at the conventions and through election day, and the award-winning video journalism for which The Post is known.
Today we’re announcing a significant expansion of those efforts in 2013 and beyond with the launch of a lively, engaging video channel devoted to politics. It will launch this summer. Programming will be produced in collaboration with the politics reporting team and will include hundreds of easily watchable clips organized into shows totaling over 30 hours per month. To highlight this video, The Post will introduce a more immersive, interactive video experience. Video also will be featured prominently on the homepage and within articles.
Andy Pergam will take on a senior leadership role and add this new initiative to his responsibilities. He’ll work closely with Kevin Merida, Steven Ginsberg and the politics team. He’ll also work closely with Steve Schiffman, former president of National Geographic Channels and the consultant who developed the business plan for the project. Schiffman will act as general manager for the business.
We’re going to begin recruiting for the project immediately. So, if you have recommendations, please let Andy, Peter or Shirley know. We’ll offer more information in coming months.