‘Bloodbath’ at Dow Jones’ MarketWatch?

— a tweet from USA Today’s editor-in-chief and MarketWatch’s former editor.

Is there a bloodbath today at Dow Jones’ MarketWatch? Spokeswoman Sara Blask’s response to my email:

As you know, we don’t talk about personnel matters. But MarketWatch is constantly evaluating its business and coverage in order to optimize resources and provide the most robust markets and finance news, insight and advice for our readers. Overall, MarketWatch is not contracting. A handful of MarketWatch’s 90 employees were impacted in recent weeks, with those affected eligible to re-apply for open positions within MarketWatch and across Dow Jones. The site has added several new sections and columns in recent months, and is on track to meet its aggressive audience and business goals for 2013.

UPDATED:picture_normal Longtime MarketWatch media writer Jon Friedman (left) has been laid off. He writes on Twitter: “Yes, I’m leaving #MarketWatch, officially on March 1, after 13-plus happy years. I’m looking for a job and freelance work. Pls get in touch.”

SOMEONE “CLOSE TO THE SCENE” TELLS ME: They’re getting rid of 13 people “out of staff of about 60 and change. All old hands and mostly union members.”

* Jonathan Krim goes from acting editor at MarketWatch to editor (mediabistro.com)