At least it doesn’t say ‘Double Our Page Views’

“These laminated cards were distributed this week to Oregonian newsroom employees,” writes a Romenesko reader. “Note: nothing about holding government accountable, informing the public, comforting the afflicted, etc.”


There are several comments about this on my Facebook wall. Here’s what the Oregonian’s Joseph Rose writes:

I can tell you that The O’s newsroom is as vigilant as ever about watchdog journalism. If you need those values to be printed on a card in order to live them, you’re doing this journalism thing all wrong. I just spent eight months on an investigation into sleeping public-transit bus drivers, with the editors and the newspaper’s management standing unflinchingly behind me with whatever I needed — every step of the way.

* Earlier: Oregonian memo describes a beat reporter’s digital day (