BuzzFeed to launch a business section

Peter Lauria is leaving Thomson Reuters to become editor of BuzzFeed’s new business section.

“The opportunity to build a team and vertical around business news is a challenge I’ve wanted to take on for a while,” he says in a release.Unknown “The ability to do it at a place that is growing and whose sensibilities so align with mine makes me energized and anxious to get started.”

BuzzFeed editor-in-chief Ben Smith says: “There is increasingly this big, social conversation around business content that people are sharing and reading, and we want to be in it.”

He wants Lauria to “bring some of the DNA of a great tabloid business section” to BuzzFeed.

“We’re not going to do everything, but we’re going to focus in and do a few things very, very well: obviously, media, entertainment, tech and Wall Street.”

* BuzzFeed to launch business section (marketwatch.com)

BuzzFeed’s release about Lauria’s hiring is after the jump.

Peter Lauria Joins BuzzFeed As Business Editor

Veteran Reporter To Launch Business Coverage For The Social Web

New York, March 15, 2013 – Social news site BuzzFeed announced today it has hired Peter Lauria to create a new kind of business vertical for the social web. Lauria, a veteran reporter who has covered the intersection of media, technology, and finance for more than a decade, will build a team to meld serious and smart scoops and analysis with the social web as the starting point.

BuzzFeed takes the social web — from Twitter to Facebook to Pinterest to YouTube — as its starting point, and Lauria and his team will be reporting and writing the kind of compelling business content people will want to share on Twitter, Facebook and, particularly, in the massive social business conversation on LinkedIn.

“Peter Lauria is a reporter’s reporter and has distinguished his coverage by framing hard-hitting business news around the moguls and the large trends that move companies and deals. I’m thrilled that we’re bringing him in to do the kind of smart and original reporting that people want to read and share,” said BuzzFeed Editor-in-Chief Ben Smith.

“I am beyond excited to be joining BuzzFeed. Social media is increasingly becoming the way people discover news, and BuzzFeed does social better than anyone. The opportunity to build a team and vertical around business news is a challenge I’ve wanted to take on for a while, and the ability to do it at a place that is growing and whose sensibilities so align with mine makes me energized and anxious to get started,” said Lauria.

Lauria will also lead the charge in expanding the site’s Washington, D.C. BuzzFeed Brews newsmaker series to New York where he will interview CEOs, Wall Street executives and bankers.

Peter Lauria was most recently the Editor-in-charge of U.S. technology, media, and telecom coverage for Reuters and has written for The New York Post, The Daily Beast, The Deal and Mogulite. Lauria has spent more than a decade covering some of the world’s biggest and most recognizable companies, from NBC to News Corp. and Yahoo to Google and Facebook. Lauria broke the news of the SiriusXM merger, IAC gaining control of Newsweek Daily Beast and made headlines with his series of scoops about billionaire chairman Sumner Redstone. Lauria will join BuzzFeed in April and launch the business section later this Spring.

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