Some Milwaukee Journal Sentinel reporters didn’t get the memo?

After Milwaukee Journal Sentinel managing editor George Stanley sent out his memo about staffers “seriously over-using” iconic, columnist Jim Stingl checked the paper’s archives to see how often the word has appeared.

He writes in today’s column:

I’m going to tell you the things we described as iconic in this newspaper. These all appeared this month:

Pizza Man restaurant; Golden Zither restaurant;iconic Thorpedo restaurant; the Red Buses in Glacier National Park; the “Migrant Mother” photo; Grand Central Station; Sound City recording studio; the War Memorial Center; Hostess Twinkies, Ding Dongs and HoHos; the “Romeo & Juliet” ballet; the Cowardly Lion costume, red slippers, Tin Man and Toto from “The Wizard of Oz;” J.R. Ewing from “Dallas;” Wisconsin cheddar cheese; the Batman mask worn by George Clooney in the movie; “Star Wars” characters Han Solo, Luke Skywalker and Princess Leia; the song “Hallelujah” by Leonard Cohen; and New York radio station WBAI.

Stingl reports that even after Stanley warned about the word’s use, “iconic” appeared in the Journal Sentinel to describe the White House and Davy Crockett.

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