More web publishers try to go ad-free

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Matt Creamer reports more websites are trying to get by without ads and rely on readers for revenue. Good Men Media CEO Lisa Hickey says her site went ad-free after “it became clear that banner ads are annoying to people and they just aren’t that profitable.” With advertisers paying less for pageviews, “the number of ads we have to put on the site to break even goes up. It’s a balancing act that doesn’t get us to where we need to go.” I also answered Creamer’s questions about advertising and shaking the tin cup on this site.

* With online ad rates falling, more sites explore ad-free business (adage.com)

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